Drive down
The Product:
GoDrive is a cutting-edge car rental app designed to provide users with a seamless and hassle-free car rental experience. With a user-friendly interface, the app offers a vast selection of vehicles, from compact cars to luxurious SUVs, catering to various travel needs and preferences.
01
Project Overview
The problem
Hidden Fees: Extra costs not shown upfront.
Difficulty locating key features (menu, cart, account settings)
Weak Support: Slow or unhelpful assistance.
Unclear Policies: Confusing rules for refunds/cancellations.
The goal
Build a user-centric app tailored to customer needs.
Ensure convenience with a smooth, intuitive experience.
Provide transparency through clear pricing and policies.
Deliver reliability with consistent, trustworthy service.
Responsibilities
Research, Wireframes, High-fidelity mockups, Usability testing
Tools
Figma, FigJam, Miro, Photoshop, Illustrator
02
Pain Points
Complex User Interface
Users expressed frustration with the complexity of the app's user interface. They found it difficult to navigate and locate specific features.
Unclear Pricing
Hidden fees or unclear pricing structures can catch users by surprise during the checkout process, eroding trust and causing dissatisfaction with the overall rental experience.
Lack of Information
Users often face challenges in finding the exact type of vehicle they desire, especially during peak travel periods, leading to disappointment and potentially altering their travel plans.
03
Style Guide
Bold
Medium
Regular
Light
Poppins
With balanced letterforms and smooth curves, Poppins offers great readability, making it ideal for both web and mobile interfaces.
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!"#$%&'()*+,-./:;<=>?@[]^_`{|}~©®™•–—…‘’“”±≠≤≥÷ק¶°′″₩€£¥$
04
Iconography
The iconography is sleek, modern, and minimal—designed with clean lines and simple shapes to ensure clarity, consistency, and seamless integration with the overall UI.
05
Color Scheme
Midnight Black
000000
Asphalt Grey
8D8D8D
Silver Chrome
CCCCCC
Golden Headlight
F2CF63
Racing Green
3AC747
Brake Light Red
DF4242
06
HI-FI Wireframes
Sign In Screen
Homescreen
Onboarding
07
User Flow
Sign in
Home
Car
Pickup time
Choose available time
Book
User Action:
User opens the GoDrive app, goes to the car page, selects the rent plan and then selects the pickup time.
App Response:
The app guides user through a simple pre-check-in process, where they enter the trip details, payment information, and verify identity.
User Goal:
User completes the pre-check-in to streamline the rental pickup process.
Let’s build your idea together
Designing digital products that blend strategy, craft, and innovation for startups and established brands.
Navigation
About Me
Case Studies
My Work
Testimonials
Get in touch
© 2026 Kate S. All rights reserved.
Drive down
The Product:
GoDrive is a cutting-edge car rental app designed to provide users with a seamless and hassle-free car rental experience. With a user-friendly interface, the app offers a vast selection of vehicles, from compact cars to luxurious SUVs, catering to various travel needs and preferences.
01
Project Overview
The problem
Hidden Fees: Extra costs not shown upfront.
Difficulty locating key features (menu, cart, account settings)
Weak Support: Slow or unhelpful assistance.
Unclear Policies: Confusing rules for refunds/cancellations.
The goal
Build a user-centric app tailored to customer needs.
Ensure convenience with a smooth, intuitive experience.
Provide transparency through clear pricing and policies.
Deliver reliability with consistent, trustworthy service.
Responsibilities
Research, Wireframes, High-fidelity mockups, Usability testing
Tools
Figma, FigJam, Miro, Photoshop, Illustrator
02
Pain Points
Complex User Interface
Users expressed frustration with the complexity of the app's user interface. They found it difficult to navigate and locate specific features.
Unclear Pricing
Hidden fees or unclear pricing structures can catch users by surprise during the checkout process, eroding trust and causing dissatisfaction with the overall rental experience.
Lack of Information
Users often face challenges in finding the exact type of vehicle they desire, especially during peak travel periods, leading to disappointment and potentially altering their travel plans.
03
Style Guide
Bold
Medium
Regular
Light
Poppins
With balanced letterforms and smooth curves, Poppins offers great readability, making it ideal for both web and mobile interfaces.
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!"#$%&'()*+,-./:;<=>?@[]^_`{|}~©®™•–—…‘’“”±≠≤≥÷ק¶°′″₩€£¥$
04
Iconography
The iconography is sleek, modern, and minimal—designed with clean lines and simple shapes to ensure clarity, consistency, and seamless integration with the overall UI.
05
Color Scheme
Midnight Black
HEX Code
000000
Asphalt Grey
HEX Code
8D8D8D
Silver Chrome
HEX Code
CCCCCC
Golden Headlight
HEX Code
F2CF63
Racing Green
HEX Code
3AC747
Brake Light Red
HEX Code
DF4242
06
HI-FI Wireframes
Sign In Screen
Homescreen
Onboarding
07
User Flow
Sign in
Home
Car
Pickup time
Choose available time
Book
User Action:
User opens the GoDrive app, goes to the car page, selects the rent plan and then selects the pickup time.
App Response:
The app guides user through a simple pre-check-in process, where they enter the trip details, payment information, and verify identity.
User Goal:
User completes the pre-check-in to streamline the rental pickup process.
Let’s build your idea together
Designing digital products that blend strategy, craft, and innovation for startups and established brands.
Navigation
About Me
Case Studies
My Work
Testimonials
Get in touch
© 2026 Kate S. All rights reserved.
Drive down
The Product:
GoDrive is a cutting-edge car rental app designed to provide users with a seamless and hassle-free car rental experience. With a user-friendly interface, the app offers a vast selection of vehicles, from compact cars to luxurious SUVs, catering to various travel needs and preferences.
01
Project Overview
The problem
Hidden Fees: Extra costs not shown upfront.
Limited Payments: Few options for checkout.
Weak Support: Slow or unhelpful assistance.
Unclear Policies: Confusing rules for refunds/cancellations.
The goal
Build a user-centric app tailored to customer needs.
Ensure convenience with a smooth, intuitive experience.
Provide transparency through clear pricing and policies.
Deliver reliability with consistent, trustworthy service.
Responsibilities
Research, Wireframes, High-fidelity mockups, Usability testing
Tools
Figma, FigJam, Miro, Photoshop, Illustrator
02
Pain Points
Complex User Interface
Users expressed frustration with the complexity of the app's user interface. They found it difficult to navigate and locate specific features.
Unclear Pricing
Hidden fees or unclear pricing structures can catch users by surprise during the checkout process, eroding trust and causing dissatisfaction with the overall rental experience.
Lack of Information
Users often face challenges in finding the exact type of vehicle they desire, especially during peak travel periods, leading to disappointment and potentially altering their travel plans.
03
Style Guide
Bold
Medium
Regular
Light
Poppins
With balanced letterforms and smooth curves, Poppins offers great readability, making it ideal for both web and mobile interfaces.
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!"#$%&'()*+,-./:;<=>?@[]^_`{|}~©®™•–—…‘’“”±≠≤≥÷ק¶°′″₩€£¥$
04
Iconography
The iconography is sleek, modern, and minimal—designed with clean lines and simple shapes to ensure clarity, consistency, and seamless integration with the overall UI.
05
Color Scheme
Midnight Black
HEX Code
000000
Asphalt Grey
HEX Code
8D8D8D
Silver Chrome
HEX Code
CCCCCC
Golden Headlight
HEX Code
F2CF63
Racing Green
HEX Code
3AC747
Brake Light Red
HEX Code
DF4242
06
HI-FI Wireframes
Sign In Screen
Homescreen
Onboarding
07
User Flow
Sign in
Home
Car
Pickup time
Choose available time
Book
User Action:
User opens the GoDrive app, goes to the car page, selects the rent plan and then selects the pickup time.
App Response:
The app guides user through a simple pre-check-in process, where they enter the trip details, payment information, and verify identity.
User Goal:
User completes the pre-check-in to streamline the rental pickup process.
Let’s build your idea together
Designing digital products that blend strategy, craft, and innovation for startups and established brands.
Navigation
About Me
Case Studies
My Work
Testimonials
Get in touch
© 2026 Kate S. All rights reserved.